Every lip balm improves the health and opportunity for children across the globe.

With every 1,000 lip balms sold, one child receives the gift of a cleft lip or cleft palate surgery in the same countries we source our ingredients.




Surgery Recipient

“Born with a severe cleft lip and palate, my daughter Cala was unable to eat and talk. After three surgeries, Cala is now able to eat and talk just like any child. I am so happy she can be a normal little girl now. She loves to sing and dance. My hopes for my daughter are enormous. I want to say thank you to everyone who has given Cala the opportunity for a healthy and promising future.”

Dr. Navarro

Smile Train Surgeon

Dr. Carlos Navarro of Lima, Peru travels to remote and impoverished areas in Peru to provide free cleft surgeries. He and his team have performed over 6,000 surgeries and follow-up care to children.

“It gives me, my wife Elvira, and the rest of my surgical team great pleasure to perform cleft surgeries for these underprivileged children, especially to be able to witness the incredible transformation and health improvements achieved in these children and the relief and joy it brings to their families.”

1 in 600-700 children are born with cleft lip and or/cleft palate birth defects.
Source: World Health Organization
Without surgery, children cannot eat or speak properly. Many are socially stigmatized and are deprived of an education.
A life transforming cleft surgery gives every child
improved health, hope, and opportunity.
We’ve partnered with Smile Train, the world’s largest international children’s cleft charity with a sustainable approach to a single solvable problem: cleft lip and palate birth defects. Through our partnership, together we have the power to help more children smile for the first time.


		Last Updated:  11/13/14

		This Privacy Policy explains how information about you is collected, used and disclosed by StartMark, SPC, a Washington social purpose corporation (“StartMark,” “We,” “Us,” or “Our”). This Privacy Policy applies to information We collect when you use Our website and other online products and services that link to this Privacy Policy (collectively, the "Services") or when you otherwise interact with Us. 


		We may change this Privacy Policy from time to time. If We make changes, We will notify you by revising the date at the top of the policy and, in some cases, We may provide you with additional notice (such as adding a statement to Our homepage or sending you a notification). We encourage you to review the Privacy Policy whenever you access the Services to stay informed about Our information practices and the ways you can help protect your privacy.

		Collection of Information 

		Information You Provide Us.  We collect information you provide directly to Us. For example, We collect information when you create an account, make a purchase, communicate with Us via third party social media sites, request customer support, post comments, participate in any interactive features of the Services, submit content, create your member profile, participate in a contest or promotion, or otherwise communicate with Us. The types of information We may collect include your name, email address, postal address, phone number, and any other information you choose to provide. 

		Information We Collect Automatically When You Use the Services.  When you access or use Our Services, We automatically collect information about you, including:

		Log Information:  We log information about your use of the Services, including the type of browser you use, access times, pages viewed, your IP address and the page you visited before navigating to Our Services.

		Information We Collect From Other Sources

		We may also obtain information from other sources and combine that with information We collect through Our Services. For example, if you create or log into your account through a social media site, We will have access to certain information from that site, such as your name, account information and friends lists, in accordance with the authorization procedures determined by such social media site.  

		Use of Information 

		We may use information about you for various purposes, including to 

		Provide, maintain and improve Our Services;
		Provide and deliver the products and services you request, process transactions and send you related information, including confirmations and invoices, 
		Send you technical notices, updates, security alerts and support and administrative messages;
		Respond to your comments, questions and requests and provide customer service;
		Communicate with you about products, services, offers, promotions, rewards, and events offered by StartMark and others, and provide news and information We think will be of interest to you;
		Monitor and analyze trends, usage and activities in connection with Our Services; 
		Personalize and improve the Services and provide advertisements, content or features that match user profiles or interests;
		Process and deliver contest entries and rewards;
		Link or combine with information We get from others to help understand your needs and provide you with better service; and
		Carry out any other purpose for which the information was collected.

		StartMark is based in the United States and the information We collect is governed by U.S. law. By accessing or using the Services or otherwise providing information to Us, you consent to the processing and transfer of information in and to the U.S. and other countries.

		Sharing of Information

		We may share information about you as follows or as otherwise described in this Privacy Policy 

		With vendors, consultants and other service providers who need access to such information to carry out work on Our behalf;
		In response to a request for information if We believe disclosure is in accordance with any applicable law, regulation or legal process, or as otherwise required by any applicable law, rule or regulation;
		If We believe your actions are inconsistent with Our user agreements or policies, or to protect the rights, property and safety of StartMark or others;
		In connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition of all or a portion of Our business to another company; and
		With your consent or at your direction, including if We notify you through Our Services that the information you provide will be shared in a particular manner and you provide such information.

		We may also share aggregated or de-identified information, which cannot reasonably be used to identify you.

		Social Sharing Features

		The Services may offer social sharing features and other integrated tools (such as the Facebook "Like" button), which let you share actions you take on Our Services with other media, and vice versa. The use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the entity that provides the social sharing feature. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the entities that provide these features.

		Advertising and Analytics Services Provided by Others

		We may allow others to serve advertisements on Our behalf across the Internet and to provide analytics services. These entities may use cookies, web beacons and other technologies to collect information about your use of the Services and other websites, including your IP address, web browser, pages viewed, time spent on pages, links clicked and conversion information. This information may be used by StartMark and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on Our Services and other websites and better understand your online activity. For more information about Internet-based ads, or to opt out of having your web browsing information used for behavioral advertising purposes, please visit  HYPERLINK "http://www.networkadvertising.org/managing/opt_out.asp" www.networkadvertising.org/managing/opt_out.asp and  HYPERLINK "http://www.aboutads.info/choices" www.aboutads.info/choices.


		StartMark takes reasonable measures to help protect information about you from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction.

		Your Choices

		Account Information.  You may update, correct or delete information about you at any time by logging into your member account or emailing Us with your request at info@lastingsmilescare.com. If you wish to deactivate your account, you may do so at any time by using the tools in your member account or by contacting Us at info@lastingsmilescare.com, but note that We may retain certain information as required by law or for legitimate business purposes. We may also retain cached or archived copies of information about you for a certain period of time. 

		Cookies.  Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Removing or rejecting browser cookies does not necessarily affect third party flash cookies used in connection with Our Services. To delete or disable flash cookies please visit  HYPERLINK "http://helpx.adobe.com/flash-player/kb/disable-local-shared-objects-flash.html" http://helpx.adobe.com/flash-player/kb/disable-local-shared-objects-flash.html  for more information.  

		Promotional Communications.  You may opt out of receiving promotional emails or messages from StartMark by following the instructions in those emails or messages or by using the tools in your member account. If you opt out, We may still send you non-promotional communications, such as those about your account or Our ongoing service relationship. 

		Contact Us

		If you have any questions about this Privacy Policy, please contact Us at info@lastingsmilescare.com.


Website Terms of Use

		Last Updated:  11/13/14
		These Terms of Use (the “Terms”) apply to your use of the website and domains owned by StartMark, SPC, including without limitation  HYPERLINK "http://www.lastingsmilescare.com" www.lastingsmilescare.com (the “Website”).  The Website is provided by StartMark, SPC, a Washington social purpose corporation (“StartMark,” “We,” “Us,” or “Our”).
		Your use of the Website is subject to these Terms, together with any written agreements you enter into with Us, or other terms that We post with the Website (“Additional Terms”).  Additional Terms are incorporated by reference into these Terms.  
		By using the Website you agree to be bound by these Terms, so please read them carefully.  Please don’t use the Website if you don’t agree to these Terms.  
		Acceptance of Terms of Use.    You affirm that you are at least 18 years of age, or that you have reviewed these Terms with your parent or guardian and that he or she agrees to these Terms on your behalf.  If you are under 18, you may use the Website only with involvement of a parent or guardian.  
		Changes to these Terms.  We may change these Terms from time to time.  If We do, We’ll post the most recent version on Our site.  You can view the latest Terms any time by clicking the “Terms of Use” link at the bottom of the applicable webpage.  We encourage you to check for updates regularly.  Your continued use of the Website means that you have agreed to the updated Terms.
		Privacy.  Your privacy is important to Us.  We’ve provided a Privacy Policy to explain what information about you that We collect, and how We use, share, and protect such information.  By using the Website, you agree to Our collection and use of your information as described in the Privacy Policy.  We encourage you to review the Privacy Policy to learn more.   Please contact Us at info@lastingsmilescare.com if you have any questions.   
		Electronic Communications.  When you send e-mails to Us, you are communicating with Us electronically. You consent to receive communications from Us electronically. We will communicate with you by e-mail or by posting notices on this Website. You agree that all agreements, notices, disclosures and other communications that We provide to you electronically satisfy any legal requirement that such communications be in writing.
		Content Ownership.  The photos, images, graphics, text and content displayed on or used in connection with Our Website (“Content”), including without limitation, the design, expression, and arrangement of such Content, is Our proprietary property or is licensed to Us and is protected by United States and international copyright laws.  Except as otherwise provided in these Terms, you are not permitted to copy, modify, display, license, create derivative works of, or otherwise exploit Our Content without Our written permission.  
		Trademarks.  The trademarks, graphics, logos, page headers, button icons, scripts, and service names included in or made available through this Website are trademarks or trade dress of StartMark in the U.S. and other countries, including without limitation STARTMARK, LASTING SMILES and USE YOUR LIPS SMILE FOR A CAUSE. StartMark’s trademarks and trade dress may not be used in connection with any product or service that is not StartMark’s, in any manner that is likely to cause confusion among customers, or in any manner that disparages or discredits StartMark.
		Use of the Website.  You are permitted to use the Website for your own personal, non-commercial purposes.  You agree that you will not use the Website for any unlawful purpose, in a way prohibited by the Terms, or in a manner that interferes with Our operation of, or any user’s use and enjoyment of the Website.  For example, when using Our Website you agree not to:
		Use any hacking or cheating software or tools; Use any robot, iframe, spider, crawler, scraper or other automated means or interface not provided by Us to access the Website, including, without limitation, for the purpose of copying, extracting, aggregating, displaying, publishing or distributing any content or data made available via Website; Upload any files that may damage Our Website; or Attempt to modify any Website in way that We have not permitted. 

		If you would like to report a violation of these Terms, please contact Us at info@lastingsmilescare.com. 
		Registration and Security.  Our Website allows you to create an account with Us, with a user ID and password.  You agree that you will provide only accurate, complete, and up-to-date information.  You are responsible for ensuring the confidentiality of your password and for restricting access to your computer, and you agree to accept responsibility for all activities that occur under your account or password.  You are required to let Us know immediately if you suspect that someone is using your account without your permission.  We are not responsible for any loss or damage arising from your failure to comply with these obligations.
		Customer Service.  If you have any questions on your orders, such as payment information or status of any order, if you need to return products, or have a question about Our products, please contact us by e-mail at info@lastingsmilescare.com.
		Returns.  All of our products are 100% guaranteed. If for any reason you are not satisfied with your purchase, you may return your item for an exchange (shipping charges apply for exchanges outside the United States) or full refund using the return shipping label included with your order. When sending a return, please include a note with your contact information, reason for the return and desired outcome. Returns should be mailed to us at the following address:

		StartMark, SPC
		Attn:  Returns
		P.O. Box 45434
		Seattle, WA 98145


Copyright Usage/Infringement Notices.

If you believe that your copyrighted materials are being infringed on Our Website, please contact as Us: StartMark, SPC Attn.: Copyright Agent P.O. Box 45434 Seattle, WA 98145 E-mail: info@lastingsmilescare.com Links to Third-Party Website and Content. Our Website may include links to websites or content owned or operated by third parties. Some third party sites may collect data or solicit personal information from you. StartMark does not own or control such sites and is not responsible for their content or actions. We suggest that you read the terms and conditions and privacy policies of any website or content linked to Our Website to learn about the third party’s practices. Modifying/Terminating Website. We regularly update and change Our Website. We may also remove or modify features, functionalities, or remove or discontinue a product. You agree that We can suspend or terminate your right to access Our Website at any time for any reason. If you learn that We’ve suspended or terminated your right to Our Website, you agree not to try to access the Website again without Our permission. Disputes and Indemnification. PLEASE READ THIS SECTION CAREFULLY BECAUSE IT AFFECTS YOUR LEGAL RIGHTS. We hope that you won’t have any problems when you use of Our Website. If you do, We ask that you contact StartMark customer service at info@lastingsmilescare.com. However, if there is a problem that We can’t fix, and you have any claim, cause of action, or dispute (a “claim”) involving Us (including Our officers, directors, affiliates, employees, agents, successors, and assigns) that arises out of or relates to these Terms, you must bring that claim within one year, unless a longer period is required by law. If you don’t, you’ll lose the right to bring the claim. The laws of the State of Washington (notwithstanding any conflict of laws rules) will apply to these Terms and your use of Our Website. You agree to the exclusive jurisdiction of the state and federal courts located in King County, Washington. You may not assign your rights under these Terms or otherwise assign to anyone else any claims that you may have regarding the Website. If you or anyone else brings a claim arising out of or relating to your use of the Website, you agree to indemnify Us and hold Us harmless from any claims, losses, expenses, damages, and costs (including attorneys’ fees) that We have in connection with any such claim. If you have a dispute with someone else relating to StartMark, you release Us from any liability arising out of or relating to that dispute. Disclaimer of Warranties. WE PROVIDE OUR WEBSITE “AS IS,” WITHOUT ANY REPRESENTATION OR WARRANTY OF ANY KIND. STARTMARK DISCLAIMS TO THE MAXIMUM EXTENT PERMITTED BY LAW ALL REPRESENTATIONS AND WARRANTIES PERTAINING TO OUR WEBSITE. WITHOUT LIMITING THE GENERALITY OF THE STATEMENT ABOVE, WE DISCLAIM TO THE MAXIMUM EXTENT PERMITTED BY LAW ANY AND ALL (A) WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE; (B) WARRANTIES AGAINST INFRINGEMENT OF ANY THIRD-PARTY INTELLECTUAL PROPERTY OR PROPRIETARY RIGHTS; (C) WARRANTIES RELATING TO THE TRANSMISSION OR DELIVERY OF THE WEBSITE; (D) WARRANTIES RELATING TO THE ACCURACY, RELIABILITY, CORRECTNESS, OR COMPLETENESS OF DATA MADE AVAILABLE ON THE WEBSITE; AND (E) WARRANTIES OTHERWISE RELATING TO PERFORMANCE, NONPERFORMANCE, OR OTHER ACTS OR OMISSIONS BY STARTMARK OR ANY THIRD PARTY. FURTHER, THERE IS NO WARRANTY THAT THE WEBSITE WILL MEET YOUR NEEDS OR REQUIREMENTS OR THE NEEDS OR REQUIREMENTS OF ANY OTHER PERSON. WE MAKE NO WARRANTIES OR REPRESENTATIONS, EXPRESS OR IMPLIED, (X) THAT THE INFORMATION PROVIDED THROUGH THE WEBSITE WILL BE FREE FROM ERROR, OMISSION, INTERRUPTION, DEFECT, OR DELAY IN OPERATION, OR FROM TECHNICAL INACCURACIES OR TYPOGRAPHICAL ERRORS; (Y) THAT THE WEBSITE WILL BE AVAILABLE AT ANY PARTICULAR TIME OR LOCATION; OR (Z) THAT THE WEBSITE IS FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS. Limitation of Liability. TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE ARE NOT LIABLE FOR ANY DAMAGE ARISING OUT OF OR RELATING TO YOUR ACCESS, USE, MISUSE, OR INABILITY TO USE THE WEBSITE OR IN CONNECTION WITH ANY FAILURE OF PERFORMANCE, ERROR, OMISSION, INTERRUPTION, DEFECT, DELAY IN OPERATION OR TRANSMISSION, COMPUTER VIRUS, OR LINE OR SYSTEM FAILURE. WE WILL NOT BE LIABLE FOR ANY SPECIAL OR CONSEQUENTIAL DAMAGES, INCLUDING LOST PROFITS, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF THOSE DAMAGES. OUR AGGREGATE LIABILITY TO YOU IN CONNECTION WITH ANY CLAIMS ARISING OUT OF OR RELATING TO THE WEBSITE WILL BE LIMITED TO THE GREATER OF $100 OR THE TOTAL AMOUNT THAT YOU PAID TO US OVER THE PAST SIX (6) MONTHS. If a law restricts Our ability to limit liability, the limitations listed above may not apply to you. In that case, We limit Our liability to the greatest extent permitted by applicable law. Miscellaneous. If any part of these Terms is determined to be unlawful, void or for any reason unenforceable, then that part will be severed from these Terms, and the rest of the Terms will remain intact. If We do not enforce any provision of these Terms, that will not be considered a waiver of Our rights. Any waiver of these Terms must be obtained in a written document signed by an authorized representative of StartMark.